Finding a clear direction
Using evidence and community insight to set priorities, make choices and define your focus.
Turning evidence, insight and ambition into real-world impact.
We work with not-for-profit, government and community organisations committed to improving lives and strengthening communities.
A thinking partner.
A practical collaborator.
I work alongside organisations to bring strategic clarity, audience understanding, program design, stakeholder alignment and communications that cut through — from community to board.
I'm a strategy, innovation and marketing consultant with a Master of Public Health, a foundation in commerce and senior experience in leading global consumer goods companies.
I care about work that actually changes something.
MPH, BComm, NFP Director
Where we can help
Developing programs and initiatives
Shaping and strengthening ideas through insight, design, piloting and refinement.
Connecting through communications
Creating communications and advocacy that help people understand, connect and act.
Building evaluation and learning
Helping organisations clarify the change they're trying to create, how their work contributes to it, and what evidence will help them improve over time.
Selected work
Program strategy
& learning
Mentally Fit Schools
Gotcha4Life Foundation
We developed the strategic framework for Mentally Fit Schools — a whole-school approach to building mental fitness in young people — and continue to support its national expansion and refinement.
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The work began with an evidence review and research with school communities to understand what would actually work in a school setting. We developed the framework, program briefs, supported pilot school recruitment, and contributed to the design and evaluation of the pilot. The program has since expanded interstate and we continue to support its development as it grows.
Evidence
& strategy
Gender responsiveness in mental health promotion
Gotcha4Life Foundation
We reviewed how gender shapes mental health needs and support, helping Gotcha4Life identify opportunities for more responsive programs and initiatives.
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The work combined an evidence review with a scan of the service landscape, examining needs and barriers across the lifespan.
We then facilitated a workshop with program and product leads to explore the organisation’s gender awareness and practical opportunities to apply the findings.
Advocacy
Fight for Better Aged Care
Aged Care Peak Bodies
We developed a campaign for aged care peak bodies to build public concern and make aged care a stronger voting issue ahead of federal elections.
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Public communications and local campaigning at key by-elections engaged voters, MPs and candidates, asking them to take a public stand for older people in care.
Communications
Encouraging COVID-19 vaccination
Catholic Health Australia
We developed a social media-led campaign addressing complacency as a barrier to COVID-19 vaccination, giving people personally relevant reasons to act.
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Back to the life we love appealed to people’s desire to reconnect with loved ones and everyday life, with a direct invitation to book a vaccination appointment through Healthdirect.
Brand strategy
Brand architecture for Butterfly and its services
Butterfly Foundation
We developed a brand architecture framework for Butterfly and its services, balancing a stronger organisational brand with the needs of individual programs.
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Working across Butterfly’s program teams, we explored their challenges and built a shared understanding of brand and brand architecture, helping the teams agree how their services should sit together under one umbrella brand.
As part of this work, we defined Wandi Nerida’s relationship with Butterfly and designed its identity, giving the service a distinct presence while supporting the organisational brand.
Let’s talk about
what’s next.
Whether you have a clear brief or an emerging challenge, we'd welcome a conversation
natasha@seedwell.com.au
