Finding a clear direction
Using evidence and community insight to set priorities, make choices and define your focus.
Turning evidence, insight and ambition into impact.
I work alongside organisations committed to improving lives and strengthening communities. I help them set clear priorities, design people-centred programs, measure what matters, and develop communications that move people to act.
A thinking partner.
A practical collaborator.
I help teams make sense of evidence and people’s experiences, work through complex questions and agree a practical way forward. I draw on your team’s knowledge, offer an outside perspective and stay engaged as the work moves from plan to delivery.
I bring public health expertise together with senior strategy, innovation and marketing experience gained in leading global consumer goods companies.
I care about work that actually changes something.
MPH, BCom · NFP Board Director
Where I can help
Developing programs and initiatives
Shaping and strengthening ideas through insight, design, piloting and refinement.
Connecting through communications
Creating communications and advocacy that help people understand, connect and act.
Building evaluation and learning
Helping organisations clarify the change they're trying to create, how their work contributes to it, and what evidence will help them improve over time.
Selected work
Program strategy
& learning
Mentally Fit Schools
Gotcha4Life Foundation
Seedwell developed the strategic framework for Mentally Fit Schools, a whole-school approach to building mental fitness in young people, and continues to support its national expansion and refinement.
Read moreRead less
The work began with an evidence review and research with school communities to understand what would actually work in a school setting. The work included developing the framework and program briefs, supporting pilot school recruitment, and contributing to the design and evaluation of the pilot. The program has since expanded interstate, with ongoing support from Seedwell as it grows.
Evidence
& strategy
Gender responsiveness in mental health promotion
Gotcha4Life Foundation
Seedwell reviewed how gender shapes mental health needs and support, helping Gotcha4Life identify opportunities for more responsive programs and initiatives.
Read moreRead less
The work combined an evidence review with a scan of the service landscape, examining needs and barriers across the lifespan.
The work also included a facilitated workshop with program and product leads to explore the organisation’s gender awareness and practical opportunities to apply the findings.
Advocacy
Fight for Better Aged Care
Aged Care Peak Bodies
Seedwell developed a campaign for aged care peak bodies to build public concern and make aged care a stronger voting issue ahead of federal elections.
Read moreRead less
Public communications and local campaigning at key by-elections engaged voters, MPs and candidates, asking them to take a public stand for older people in care.
Communications
Encouraging COVID-19 vaccination
Catholic Health Australia
Seedwell developed a social media-led campaign addressing complacency as a barrier to COVID-19 vaccination, giving people personally relevant reasons to act.
Read moreRead less
Back to the life we love appealed to people’s desire to reconnect with loved ones and everyday life, with a direct invitation to book a vaccination appointment through Healthdirect.
Brand strategy
Brand architecture for Butterfly and its services
Butterfly Foundation
Seedwell developed a brand architecture framework for Butterfly and its services, balancing a stronger organisational brand with the needs of individual programs.
Read moreRead less
Work across Butterfly’s program teams explored their challenges and built a shared understanding of brand and brand architecture, helping the teams agree how their services should sit together under one umbrella brand.
The project also defined Wandi Nerida’s relationship with Butterfly and developed its identity, giving the service a distinct presence while supporting the organisational brand.
Let’s talk about
what’s next.
Whether you have a clear brief or an emerging challenge, I’d welcome a conversation.
natasha@seedwell.com.au
